Work
Ten years of shipping. Here's the part I can show — some of it is under NDA, which is what the contact page is for.
The decade
LenaCareCo-founder & Head of ProductWomen's health AI giving direct, evidence-based answers. Live in four languages, including proper Arabic RTL.
2024–now
ScieNFTCo-founder & Product LeadScientific publishing on the blockchain — authors keep ownership, science stays open.
2022–now
FramerCertified ExpertShipped marketing and product sites for startups. Spoke at Framer Connect Lisbon.
2022–24- SOLOProduct Design Manager
Fintech, cross-border payments. High-trust design where a wrong screen loses real money.
2021–22 - Xpert ZoneFounder
Egypt’s first quick-consultancy platform.
2021–22 
ElvesHead of Product DesignPersonal assistant as a service. Human-in-the-loop design before AI made it cool — grew from consultant to head of design.
2019–21
Design education for MENA. 65% of students were women, a third came from outside tech entirely. Started as FekryLab, grew up into Rosseta Club.
2020–21
FakeSpotProduct DesignerFake-review detection for online shoppers. Later acquired by Mozilla.
2021
ZydaProduct Design ConsultantE-commerce enablement for MENA restaurants and merchants. Consulted on product and design.
2020–21
elmenusProduct Design ManagerFood discovery for millions of Egyptians. Led design through hypergrowth.
2020
SafePixelCo-founderFirst venture, US market. First lesson in what not to build.
2019–20
BaimsProduct DesignerEd-tech in Kuwait — helping students build a better study routine.
2018–19- BostaProduct Designer
Logistics infrastructure. My first product role — where I learned ops eat pretty UI for breakfast.
2018–19 - Soleek LabUI & UX Designer
Agency years in Cairo — UI and UX for client products.
2017–18 - The D. GmbHUI & UX Designer
Managed and redesigned a global app from scratch.
2017–18 - MhgozUI Designer
Client digital experiences, brand social design, and system UX.
2016–17 - Vision Design StudioGraphic Designer
Where it started — graphic design in Cairo.
2015